Google began highlighting search results for websites that meet certain criteria with a "mobile-friendly" designation last November. To be eligible for this new tag, a website must follow certain rules:
- Avoids software that is not common on mobile devices, like Flash
- Uses text that is readable without zooming
- Sizes content to the screen so users don't have to scroll horizontally or zoom
- Places links far enough apart so that the correct one can be easily tapped
Today Google announced that beginning April 21st, they will be "expanding our use of mobile-friendliness as a ranking signal".
Translation: if your website is not mobile-friendly, be prepared to watch it get leapfrogged in the rankings by other websites that are.
Want to find out if your website is ready for Google's new "Mobile First" ranking methodology? Take the Google Developers Mobile-Friendly Test. If your site passes the test, that is great. Google will boost its ranking when the new algorithm kicks in. If your site fails the test, do not be discouraged. Moondog Web Design has years of experience designing responsive websites and updating existing websites with the latest technologies. Let us make your website mobile-friendly.