Be Descriptive with Your E-mail's Subject Line

On an average day, I receive 30-60 e-mails from clients. About 90% of those e-mails contain one of the following "Terrible 10" unhelpful subject lines:

1. Website
2. Web Page
3. Question
4. Quick Question
5. Photo
6. Update
7. Web update
8. New Page
9. FYI
10. Help! Urgent!

The problem is compounded when I receive seven or eight e-mails in a row from a client with identical subject lines. Think about it. If the content you are sending someone is unique enough to warrant a separate e-mail, doesn't it deserve a separate subject line?

I try to do my part by appending relevant information to the subject in my replies:
RE: photo (new picture of the boss for "About Us" page on www.oursite.com)
I have also found that using descriptive subject lines helps me say what needs to be said in an e-mail with fewer words, saving time on both ends of the conversation.

So do yourself and those with whom you communicate via e-mail a big favor and start using descriptive subject lines in your e-mails.