Search Engine Optimization: White Hat vs Black Hat

My friend Alexa Steele at The Website Wordsmith put together an accurate and concise article about White Hat SEO vs Black Hat SEO

I can’t help thinking of Spy vs Spy. Only in the world of online marketing, we have White Hat SEO vs Black Hat SEO.
Black hat SEO … is using tactics for search engine optimization that are generally regarded as spammy, dishonest, or otherwise “bad.”
White hat SEO … is the “correct” way of optimizing your website so it shows up in search.
But is there really good and evil in SEO?

Read the entire article at: White Hat v Black Hat SEO: What's the difference? | The Website Wordsmith